OASIS - HUMAN BILLBOARD
OASIS - HUMAN BILLBOARD
'Refreshing Stuff' is Oasis’ mantra. And that means taking a refreshing look at the world of advertising, and how products are marketed to media-savvy millennials. From honest slogans, to unhinged social media, everything we do as a brand has the same objective - turn the status quo on its head.
REFRESHING STUFF.
When 17-year old Oasis superfan Scott tweeted us trying to blag some free drinks we decided to call his bluff and challenged him to become a brand ambassador, turning himself into a human billboard for 30 days straight in exchange for an unlimited quantity of Oasis Citrus Punch.
We designed a series of billboard T-shirts in line with our outdoor advertising. Once Scott started documenting his challenge, other members of our online community began to notice. We received hundreds of tweets from fans asking how they could get involved.
Soon we had mobilised a #HumanOasisAdvert army from all across the country who wore their T-shirts to the shops, to festivals, to the gym, to work, and even to pick up their GCSE exam results - earning the organic campaign media attention from LadBible.
