PORTER

Luxury online retailer net-a-porter.com hired me to lead the social media launch of PORTER magazine, their first venture into newsstand publishing.

We created the #iamporter campaign and companion app, allowing our audience to convert their favourite selfie or portrait into a PORTER magazine cover of their own.

Launching during show season, PORTER held parties, got into the hands of the designers, and toured backstage to marry the exclusive feel of our social channels with the magazine’s editorial POV.