GYMSHARK - LOOK GOOD. LIFT UGLY.
GYMSHARK - LOOK GOOD. LIFT UGLY.
The fitness industry is all too guilty of only ever showing pristine models, beautifully posed. But the reality of working out - grimacing, puffing, wincing - is far from pretty. ‘Look Good. Lift Ugly’ attempted to challenge that myth, and embrace the face, across New York’s largest billboard site in Times Square.
